For a while, the phrase “wearable” was primarily synonymous with “fitness tracker you probably wear on your wrist.” L’Oreal’s tiny UV Sense tracker shows just how much the definition of wearable has changed, while also providing a very concrete, specific benefit. The tiny sensor requires no battery; it just attaches to your fingernail and tracks UV exposure — the data are picked up by your phone. Hopefully, this is a precursor to other minimally-invasive health trackers we’ll see in the future
L’Oréal, the global beauty leader that developed its first commercial sunscreen product in 1935, furthered its 80-year commitment to sun safety with the unveiling of two technology products at the 2018 Consumer Electronics Show. UV Sense, the first battery-free wearable electronic UV sensor, and a limited-edition of the award-winning My UV Patch, both provide consumers with crucial information about their individual ultraviolet (UV) exposure levels. Both technologies will be available from the La Roche-Posay brand this year.
“L’Oréal research shows that overexposure to UV rays is a top health and beauty concern of consumers worldwide,” said Guive Balooch, Global Vice President of L’Oréal’s Technology Incubator. “With this knowledge, we set out to create something that blends problem-solving technology with human-centered design to reach even more consumers who require additional information about their UV exposure. Whenever we develop a new technology, our goal is to make an enormous global impact by enhancing consumers’ lives.”
L’Oréal has long been dedicated to sun safety through research, product innovation, funding significant research with the Melanoma Research Alliance, and public education campaigns such as skin screenings, PSAs and social media activations. To underscore this commitment, L’Oréal’s leading dermatological skincare brand, La Roche-Posay, launched the first-ever stretchable skin sensor to monitor UV exposure, My UV Patch, in 2016. Since the technology’s debut, the La Roche-Posay brand has distributed more than one million patches to consumers in 37 countries free of charge to encourage sun safe behaviors.
Tech Blast's 
